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Think Coffee is an independent, hands-on New York City coffee that, since our founding in 2006, has been an industry leader in minimizing our environmental impact and sourcing our coffee as responsibly as possible.

We are equally dedicated to helping our coffee partners achieve their highest potential by offering a full range of delicious coffee, support services, and around the clock care.

Let us share our passion and experience with you.



We do all of our roasting on our environmentally friendly Loring Kestral S35 roaster in Williamsburg, Brooklyn. We offer a wide range of roasting services, and always enjoy a good challenge. Ask us about Private Labeling and Custom Blends.



Our Williamsburg Bakery supplies all of the delicious cakes, muffins, scones, cookies, and other pastries that we sell in our stores, and can supply you as well.



We provide our partners with free, unlimited in house training at our flagship Mercer Street location. From learning how coffee is produced to creating the perfect cappuccino, we are proud to offer the support it takes to make your service perfect.


technical support

Our service department can procure, install and maintain a wide variety of coffee and tea brewing equipment. We provide preventive maintenance and have you covered in case of an emergency.



We have been opening shops since 2006, and have learned a lot about what works, and what doesn’t. Whether you are opening a new café or simply expanding your current service, we want to help you avoid common pitfalls and create an efficient and painless beverage service.