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mission statement


At Think Coffee, our fundamental goal is to be the most progressive coffee company out there.

We are Transparent, Inclusive, and Authentic. We are Mindful of our diverse group of stakeholders, around the globe and at home. We are Unafraid to challenge the status quo or ourselves. And we are Enthusiastic about being up every morning, coffee in hand, and feeling good about what we do.


These values inform every decision we make, from how we treat our employees to how we source our coffee. While many companies feel ethically satisfied purchasing coffee from a farmer after a quick meeting and a handshake, we do not. After visiting a couple of coffee farms, it became clear to us that the success of a farmer can have little impact on the livelihood of their employees — who often lack access to basic necessities — and it became clear to us that even Direct Trade relationships can be profoundly irresponsible.

These values are the reason for Social Project Coffee, and the guiding light that helps us improve and deepen our impact. We only buy coffee from our Social Project Partners because working with anyone else would mean wasting an opportunity to empower a vision and improve people’s lives. It isn’t always easy finding like-minded people in a foreign country, but we strongly believe that it is always worth the effort.


 the roastery


Our Williamsburg Roastery is the center of our New York operation.

It's a bustling multi-use space, with a beautiful cafe in addition to our bakery and coffee roaster - and even a brick pizza oven!


We roast using our brand new Loring Kestral S35, a machine known for its consistency and low greenhouse gas emissions, a massive 80% less than the average machine.  In fact, we estimate that our Kestral has helped mitigate us 50,000 pounds of atmospheric CO2 since we began roasting!




join our family


Interested in being part of the Think team? We are an equal-opportunity employer and take pride in creating a safe space for our employees.  If you’re interested in joining our warm, accepting, and caffeinated family, please apply below.


follow us @thinkcoffeenyc

we don’t bite 

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For wholesale inquiries:
For the bakery: